1.2.3. Being Comfortable with Being Uncomfortable

Sorry for the late newsletter today. I’m currently in Orlando, Florida attending the inaugural Pizza Tomorrow Summit where I’ll be speaking on a couple of topics near and dear to me that I believe will help propel this evolving industry into the FUTURE. Stay tuned…


Being comfortable with being uncomfortable is something that I have had to learn time and time again. I think this might be the secret to life actually. Things constantly come up, don’t go our way and fall apart, everyday.

It’s up to us to find peace inside the chaos. 

When building a business, or running one for that matter, things go wrong everyday. The one thing I can say that I have gotten better at is managing the amount of energy I invest into these problems.

It used to be really easy to submit to the anxiety and wind up in a worst case scenario spiral that consumes my every thought. I’ve been down many of these black holes. After thinking the world is coming to end 3 or 4 times and then realizing that it all keeps going on just fine, I realized that these ups and downs are just the name of the game. I learned things will always work out. Maybe not the way I envisioned, but they work themselves out.

It has really helped me to imagine the worst case scenario and think, what if that happens?? There will be nothing I can do about it except keep on living. Keep pushing through it. This perspective makes things a little less scary for me in times of darkness. There is no other way to go than up if you have really hit the bottom.

The people in my life are a huge comfort in rocky times. It’s always helpful to know you’re not alone in the discomfort.


I finally made it to “Crossroads” restaurant a month or so back. I’ll be honest, I was expecting a lot. And well, what we got was a lot.

We may have ordered the whole menu and everything was fantastic. It was such an exciting meal knowing that plant based cuisine could shine so bright. All the dishes were beautiful and not filled with any “cheeses” or plant “meat.” It was really special.

On the way home I bought the crossroads cookbook written by their head chef Tal Ronnen. I def recommend this cookbook, he has a great philosophy and awesome recipes here!


“Whenever it feels uncomfortable to tell the truth, that’s often the most important time to tell it.”

Jennifer Lopez

To grow is to be in discomfort. If there hasn’t been a degree of discomfort in your life, chances are you haven’t pushed yourself far enough, taken enough risks, or faced that which scares you. To me, that’s not really living life at all.

Whether it’s an emergency plumbing issue at your restaurant that’s gonna cost you $20K you don’t have, or telling your friend you know that their significant other is unfaithful and toxic for them…uncomfortable situations will come and go. It’s all about facing them head on and figuring out the best way to make it to tomorrow while finding meaning in the shit storms of right now.


Love, crust and pizza dust,

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