1.2.3. Life’s Brevity, New Tomorrows, and East Coasters who “Know Pizza”

Hey, it’s Alex Koons—

And just like my son Levi’s dramatic entrance back into a room, I’m here with an enthusiastic “I’m baaaaack!”

I took a refreshing two-week summer hiatus from the Newsletter. A break from the routine is usually a great refresher. I’ve missed all of you, and I hope the feeling is mutual!

Stepping away, whether it’s a week spent in New Jersey with my in-laws or just a quick 20 minutes of silence during the day, is what truly keeps me grounded. Life’s brevity becomes evident during breaks, reminding me that much of the stress that consumes my day-to-day should only claim a limited share of my energy. This can be a tough cold pill to swallow as being an entrepreneur is a rollercoaster of unpredictable days.

The fast-paced clock of life can sometimes cloud my focus. It’s about keeping my eyes on the ultimate goal and not being blinded by every fleeting emotion throughout the day.

This constant mental ticking can be draining, but taking a step back, no matter how challenging is undeniably vital for mental well-being. BUT, I am glad to be back!

“One day a week I seek to rest from earthly toil and sorrow. Revitalized, I find the strength to battle new tomorrows.”

-Richelle E. Goodrich, author


Love, crust and pizza dust,

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