Vegan Cheese Recipe, Finding Opportunity In The Negatives, & Always Pushing For The Perfect Pie 🤘



In the restaurant industry and, well life, it’s really easy to get tied up in negative self-talk.


It’s terrible, the things we tell ourselves and how easily we jump to compare ourselves to others.


I do it all the time with my food, career and in my personal life without even knowing I am doing it.


Just like pizza though, there is no perfect person.


Every day we wake up, show up, and keep pushing for that perfect pie.


This will always be a common narrative in my writing because it holds a lot of weight, and is the simple recipe for doing anything great.


We have a very, very special vegan mozzarella recipe + video dropping!


If you’re looking to up your plant-based cheese game this is the video for you! Be sure to subscribe so you don’t miss it!




“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.”



This Dr. Seuss quote mirrors a lot of quotes on the freedom and power of free will.


Being an entrepreneur, building a business, opening up my own store were all crazy thoughts when I was a 20-something-newly-hired-broke-pizza-delivery-driver.


I didn’t get to where I am because of luck, it was what I did with my brain and where I went with my feet.


I showed up better and better every day, I found opportunity in the negatives, I kept doing things I didn’t feel like doing, I haven’t stopped learning, and that’s what it takes to truly survive and make a difference in any industry.



The pizza show came out in 2016. I loved every single episode and loved host Frank Pinello immediately.


Check out the first episode and if you haven’t seen the whole series I highly recommend watching all the episodes!

Love, crust, and pizza dust,

Alex Koons

Enhance Your Pizza Game

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