1.2.3. Embracing Tough Decisions in Business and in Life

Hey there— Alex here,

This week brought forth a notably challenging personal and business decision. For those who may not be familiar with one of my ventures, Hot Tongue was entirely plant-based. However, on Monday, we introduced dairy cheese to our menu, which triggered a wave of skepticism, trolling, unsolicited advice, and self-proclaimed experts, all eager to guide me on the intricacies of how, what, why, and when to operate the business. I didn’t personally read any of the online chatter but my wife did a good job filtering it to me. Regrettably, those who have never borne the responsibility of managing a team or running a restaurant lack the necessary context to make well-informed judgments.

Frequently, difficult decisions must be made, which may not be readily understandable to many. I know in my heart, though, that it’s much easier to throw rocks than it is to build something great. Ideally, we would live in a world where we could follow our one vision without compromise, free from the pressures of making ends meet for ourselves, team and our families. Regrettably, such a utopia remains elusive. 

What I would say to anyone reading this is never be afraid of a tough decision. Challenges exist for a purpose, and occasionally, there isn’t a definitive “right” path. Doubt and regret can be emotionally taxing, but ultimately, when you take no action, suffering tends to be the greatest outcome.

Love, crust, and pizza dust,

Alex Koons

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