1.2.3. Cutting Through The Marketing Noise For Your Pizzeria

Hey there— it’s Alex,

At Hot Tongue, we’ve been working on creative ways to let our neighborhood know that we’re here to serve them.

Staying innovative with our approach—like offering deals or hosting events—is necessary to cut through the noise in a big city like Los Angeles.

We’re getting busier every month, but we can never let up or get comfortable. It seems that working harder on exposure is more important than the quality of food, which can feel defeating.

It’s also important to consider how you package your product, the story you tell about it, and the way you promote it. In a world so heavily influenced by influencers, it can feel challenging to control your own fate.

The biggest secret is that no one really knows exactly what they are doing.

“They always say time changes things, but you actually have to change them yourself.” â€“ Andy Warhol

What is a pirate’s favorite pizza??  Arrrrrrrrrrrabiata! 

Love, crust, and pizza dust,

Alex Koons

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