Better Vegan Pizza
For Everyone

Vegan menu items are no longer just an alternative, they’re the future. We’ll help you blaze that path.

Don't let fear of the unknown hold you back

Dive head first into the plant-based pizza market. There’s never been a better time than now! We’re here to help you create a vegan menu that stands out and delights your customers.

Enhance Your Pizza Game

Get new recipes, videos, and lessons from the front lines of the restaurant industry in your inbox every Wednesday. It’ll be short & sweet and filled with tasty content to enhance your pizza game. Hope to see you there!

Hot Tongue Pizza

What we do

We’re here to provide the help and guidance through the restaurant industry that isn’t readily available. Whether it be developing a plant-based menu, diving into a full build-out of a new restaurant, creating staff policies, or training a management team, we’ve been there and we’ll take you through every step of the way. Stop wasting time, and losing sleep over unforeseen costs and other roadblocks.

Vegan Menu Items

Add new items and improve old ones

Find the right flavors for you. Whether it be creating an entire plant-based menu or adding a few fresh vegan items, your arsenal of flavor will be hitting on all cylinders.

Dough Doctoring

Perfect your process

Dough can be one of the biggest problems for a pizza shop. Make sure you’re pushing out the same fire product every single day no matter what.

Leadership Training

People don’t want to be managed, they want to be led

Having solid expectations, communication and accountability starts at the top. The food is important, but fostering a healthy work environment is what will separate you from the rest and make your food shine that much brighter.


Consistency is everything

The goal of most recipes is to appeal to the common palate. Take your recipes to the next level.

Menu Development

This is your show

Need more depth? Want to trim the fat off your 3-page Denny’s menu? Or do we need to start from scratch and build the whole thing with classic pies, specialties, or some off-the-wall creations.


Not all gear is created equal

Equipment is a huge deal when it comes to your product’s consistency.


End your team dysfunction and high turnover rate 

It’s your job to make sure that your shop is more than just a place your team goes for a paycheck.

Marketing Training

Get yourself seen!

Deliver the value that your customers crave. Understand the power of the camera in your pocket, and how to use it to your advantage.

Concept Development

What’s your dream?

You want to open an 80’s style arcade pizza shop? A death metal bar with pizza and pitchers? A minimal modern Neapolitan pizza shop? Let’s talk it out, build around it.



I’ve been owner of PURGATORY PIZZA since 2016 and I just opened up my newest concept, HOT TONGUE PIZZA. I’m extremely passionate about pizza and plant-based cuisine.

I love cooking. I love pizza. I love art and emotion being put into everything. I am excessively critical, incredibly anxious, highly sensitive and over-emotional. Those are my super powers.

I’ve always drawn a lot of parallels from my background in the music industry and applied them to food. Running a restaurant is a lot like being in a band.

Your team is your band, service is the shows, your customers are the fans, and your food is the music.

Alex's Concepts