1.2.3 – The Struggle Is The Point


Welcome to the newsletter. We are gonna keep these short and sweet with information that hopefully can be valuable to you every week.


Hot Tongue Pizza is on the cusp of opening up and we are so excited to share not only the pizza, but the space we have worked so hard on to create.

It’s colorful, clean, and for everyone, just like the pizza served there!


Check out my brand new consulting website alexkoons.com that we launched on Monday!


We have curated some solid recipes to make your pizza game stronger. I will be sharing articles and recipes every week til the end of time.


Virgil Abloh, designer, artist, musician, father, husband, son, founder of Off White, and the creative director of Louie Vuitton passed away a week ago.

His death had me reflecting on one of his quotes when talking about what he would tell his younger self. He said:

“The struggle is the point”

We struggle every day and it’s how we react to those struggles that makes us the person we want to be tomorrow.

I am thankful for people like Virgil who help me see the world in a different way, I am thankful for everyone who is reading this or not reading this.

Death reminds us that everything is borrowed. So go out and steal everything you can.


Extra bite: Watch this video only if you want to have a better day.
Love, crust and pizza dust,

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Get new recipes, videos, and lessons from the front lines of the restaurant industry in your inbox every Wednesday. It’ll be short & sweet and filled with tasty content to enhance your pizza game. Hope to see you there!

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